One of the most important factors of the home buying or selling process is the listing. A large number of people, whether they are beginning their home-buying search or are looking at comparable properties that are already on the market, rely on listings and listing photos to get a better understanding of the different properties that are currently on the market. Because so many people look at listings online, the quality of the photography used for a specific listing is incredibly important. Not only do photos provide prospective buyers with their initial first impression of the property, but great real estate photography can be what incentivizes them to take the next step and set up a listing.
But is professional real estate photography worth the investment when it comes to listing your home on the market? In this blog post, we’ve broken down a few reasons why IT IS essential to use professional real estate photography for your listings.
Why Use Real Estate Photography:
Get the Right Angles
To put it simply, professional real estate photographers know their stuff. Anybody can pick up a camera and take photos, but professional photographers do it for a living. They have spent hundreds of hours outside of their shoots working to hone their skills and perfect their craft, which will result in beautiful photos of your listings. A professional real estate photographer will be able to walk through a property and work with different angles to produce stunning photos that will capture the listing as accurately as possible. They will also be able to adapt to whatever situations they might encounter to get you the best photos possible, from poor lighting to cluttered spaces to awkward floorplans, they make it work!
Post-Production Work
While it might seem like you’re just hiring a professional real estate photographer to simply take photos of the listing, most of their work happens behind the scenes during post-production. There are lots of factors that go into creating beautiful, high-quality, professional images, from adjusting lighting to cropping to editing out blemishes such as brown patches of grass or nail holes in the walls. Editing plays a huge role in a photographer’s overall creative process, so when you hire a photographer, you’re not just hiring someone to take photos, you’re hiring someone who is going to put their time and expertise into providing you with stunning, high-quality images that will do your listing justice.
Professional Photos Help Build Your Brand
Not only will professional real estate photos help to promote your listings and make a great first impression with any potential buyers, but they can also help you to build your brand. When shopping for items online, most products are showcased with professional, high-quality images. Why should real estate listings be any different? If you start using beautiful, high-quality images for your listings, potential clients will notice. When it comes to selling, people looking to put their homes on the market are going to want to work with an agent who is professional and will get the job done right. Having the ability to provide sellers with beautiful, professional photos of their property is going to help you stand out from the crowd.
A Great Camera Doesn’t Equal Great Photos
One of the most important things to remember when it comes to real estate photography is that just because you have a great camera, doesn’t mean you’ll produce great photos. While anyone can pick up a DSLR camera or use their smartphone camera to take some photos, that doesn’t mean you’ll be able to produce great real estate photos. Professional photographers spend hours and thousands of dollars not only investing in their equipment but also attending courses and workshops to further their skills and hone their craft. Just like a real estate agent is the expert in the world of real estate, professional photographers are the experts when it comes to photography. While it can seem like a large investment initially, investing in a professional real estate photographer can save you both time and money in the long run.
While hiring a professional real estate photographer is a big investment, these are just a few of the reasons why it can be worthwhile to opt for a professional to help give your listings the best first impression to potential buyers.